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11 Most Iconic Neon Signs in Austin

From the Austin Motel's famous sign on South Congress to the Broken Spoke's honky-tonk glow on South Lamar, here are 11 iconic Austin signs and where to find them.

The Broken Spoke dance hall on South Lamar Boulevard at night
Austin's honky-tonks look best after dark. Photo: Paul Lowry / Wikimedia Commons, CC BY 2.0

Austin after dark is lit by glowing tubes of red, blue and gold.

Austin Monthly calls neon signs an essential part of Austin's identity, right up there with live music and Tex-Mex.

Some of these signs go back to the 1930s. Others were built by local sign makers who made new ones look like they had always been there.

Here are 11 of the most iconic signs in Austin, and exactly where to find each one.

1. Austin Motel

The tall orange Austin Motel neon sign against a blue sky, with a marquee below reading Home Grown Austin Original Since 1938
The Austin Motel has been on South Congress since 1938. Photo: Eric Fredericks / Wikimedia Commons, CC BY-SA 2.0

This is the sign everyone photographs on South Congress, and it has been there since original owners Earnest and Jenny Eck Stewart built the motel in 1938, according to Austin Monthly.

Yes, people joke about its shape. The motel's front desk manager told Austin Monthly the owners meant it to look like a key.

Look closely and you will see it is held up by a ship's mast, Austin Monthly reported.

Know before you go
  • Location: 1220 S. Congress Ave., Austin, TX 78704
  • Cost: Free to see from the sidewalk
  • Open: Yes, it operates as a hotel, per its website (checked Oct. 2026)

2. The Continental Club

The front of the Continental Club on South Congress Avenue with its red sign over the entrance
The Continental Club, photographed in 2019. Photo: Larry D. Moore / Wikimedia Commons, CC BY 4.0

The Continental Club opened in 1955 as a swanky supper club, according to its website.

The club says it was renovated in 1987 to look as close to its 1950s self as possible, and a photo on its website shows the restored Continental sign ready to go back up that year.

Its website calls it one of the oldest continuously running clubs in Austin.

Know before you go
  • Location: 1315 S. Congress Ave., Austin, TX 78704
  • Cost: Free to see. Show covers vary, check the club's calendar
  • Open: Yes, per its website (checked Oct. 2026)

3. The Broken Spoke

The Broken Spoke's roadside sign on South Lamar Boulevard
The Broken Spoke's sign on South Lamar. Photo: Carol M. Highsmith (Library of Congress) / Wikimedia Commons, Public domain

James and Annetta White opened the Broken Spoke in 1964, and owner James White estimated there have been about four different signs out front since then, Austin Monthly reported.

According to Austin Monthly, it was his wife's idea in the early 1970s to make the sign neon so it would pull in customers after dark.

The original 1960s sign now hangs in the Country Music Hall of Fame in Nashville, the magazine says.

Know before you go
  • Location: 3201 S. Lamar Blvd., Austin, TX 78704
  • Cost: Free to see. Dance-hall covers vary
  • Open: Yes, per its website (checked Oct. 2026)

4. The Paramount Theatre

The Paramount Theatre's lit marquee on Congress Avenue in downtown Austin
The Paramount's marquee on Congress Avenue. Photo: debaird / Wikimedia Commons, CC BY-SA 2.0

The Paramount opened as the Majestic Theatre in 1915, and showman Karl Hoblitzelle bought it and renamed it the Paramount in 1930, according to the Handbook of Texas.

Its tall blade sign came down in 1963, supposedly for repairs, and was never seen again.

For the theater's 100th birthday in 2015, a replica blade went up with 1,397 light bulbs, and Austin Monthly says employees screwed them in by hand.

Know before you go
  • Location: 713 Congress Ave., Austin, TX 78701
  • Cost: Free to see from the street
  • Open: Yes, per the Austin Theatre Alliance website (checked Oct. 2026)

5. Matt's El Rancho

Matt's El Rancho has served Tex-Mex since 1952, according to its website, and Austin Monthly says it moved to South Lamar in 1986.

The giant sign out front was built to match the larger-than-life personality of founder Matt Martinez, his daughter told Austin Monthly.

The one you see today is a copy. Austin Monthly reports the original was destroyed in a wind storm in 1995.

Know before you go
  • Location: 2613 S. Lamar Blvd., Austin, TX 78704
  • Cost: Free to see
  • Open: Yes, per its website (checked Oct. 2026)

6. Chuy's on Barton Springs Road

The front of Chuy's restaurant on Barton Springs Road in Austin
Chuy's on Barton Springs Road in 2021. Photo: Another Believer / Wikimedia Commons, CC BY-SA 4.0

The first Chuy's opened on April 16, 1982, in an old barbecue joint on Barton Springs Road, the company says.

Sign maker Evan Voyles found the sign on a motel in Anson, Texas, and kept its shape, including the curved arrow that became a Chuy's signature, according to Austin Monthly.

After a truck hit the sign, the restaurant had a replica made, the magazine reported.

Know before you go
  • Location: 1728 Barton Springs Rd., Austin, TX 78704
  • Cost: Free to see
  • Open: Yes, per the Chuy's website (checked Oct. 2026)

7. Sandy's

Sandy's hamburger stand on Barton Springs Road with its vintage roadside sign
Sandy's on Barton Springs Road. Photo: Paul Lowry / Wikimedia Commons, CC BY 2.0

Sandy's has been serving burgers and frozen custard on Barton Springs Road since 1946, according to its website.

Austin.com includes its sign on its list of old Austin signs that are still standing.

Know before you go
  • Location: 603 Barton Springs Rd., Austin, TX 78704
  • Hours: 10 a.m. to 10:30 p.m. daily, per its website
  • Open: Yes, per its website (checked Oct. 2026)

8. Stubb's

The front of Stubb's Bar-B-Q on Red River Street in downtown Austin
Stubb's on Red River Street. Photo: Larry D. Moore / Wikimedia Commons, CC BY 4.0

Stubb's started in Lubbock in 1968 before coming to Austin, according to Austin.com.

Austin Monthly reports that Evan Voyles built its Red River sign from a repurposed vintage sign out of San Antonio and designed the lettering to look timeless.

Know before you go
  • Location: 801 Red River St., Austin, TX 78701
  • Cost: Free to see. Concert tickets vary
  • Open: Yes, per its website (checked Oct. 2026)

9. Top Notch

Top Notch Hamburgers on Burnet Road with its drive-in canopy and roadside sign
Top Notch on Burnet Road. Photo: Lbal / Wikimedia Commons, CC BY-SA 4.0

In 1971, Ray and Frances Stanish bought Burkhart's Motor Dining on Burnet Road and reopened it as Top Notch Hamburgers, according to Austin.com.

It is the drive-in from Richard Linklater's 1993 film Dazed and Confused, the Texas Film Commission notes.

Visit Austin says the neon marquee and remote ordering posts are essentially unchanged from the 1992 shoot.

Know before you go
  • Location: 7525 Burnet Rd., Austin, TX 78757
  • Cost: Free to see
  • Open: Yes, per Visit Austin and its current listings (checked Oct. 2026)

10. The Americana at Yarborough Library

The Americana was a 1960s theater, and today the building is a branch of the Austin Public Library, according to Austin.com.

Its sign shows up in Dazed and Confused, and Visit Austin says the freshman hazing scene was filmed in the parking lot.

Know before you go
  • Location: 2200 Hancock Dr., Austin, TX 78756 (Yarborough Branch)
  • Cost: Free
  • Hours: Closed Sundays, per the Austin Public Library
  • Open: Yes, per the Austin Public Library website (checked Oct. 2026)

11. The Elephant Room

This one is easy to miss. The Guide to Austin Architecture says the jazz club is marked by a small neon sign flickering at sidewalk level.

The club sits in a basement on Congress Avenue and has hosted live jazz since 1991, according to its website.

Know before you go
  • Location: 315 Congress Ave., Austin, TX 78701
  • Cost: Cover varies by night, per its website. 21+ only
  • Open: Yes, per its website (checked Oct. 2026)

Ready to explore?

Which Austin sign is your favorite? Tell us in the comments.

Sources

  1. Austin Monthly, "The History Behind Austin's Most Iconic Neon Signs": neon as part of Austin's identity (intro); Austin Motel 1938, Stewarts, key shape, ship's mast (item 1); Broken Spoke signs, neon idea in early 1970s, original sign at Country Music Hall of Fame (item 3); Paramount blade removed 1963, 2015 replica with 1,397 bulbs (item 4); Matt's El Rancho sign, 1995 wind storm replica (item 5); Chuy's sign from Anson motel, curved arrow, truck replica (item 6); Stubb's sign by Evan Voyles from a San Antonio sign (item 8)
  2. Austin.com, "Feeling Nostalgic For Old Austin? Check Out These Signs That Are Still Standing": Broken Spoke opened by James and Annetta White in 1964 (item 3); Chuy's address (item 6); Sandy's sign still standing (item 7); Stubb's started in Lubbock in 1968 (item 8); Top Notch 1971, Stanish family, Burkhart's Motor Dining (item 9); Americana 1960s theater, now a library, sign in Dazed and Confused (item 10)
  3. Austin Motel website, "History": operating hotel at 1220 S. Congress Ave. (item 1)
  4. Handbook of Texas (TSHA), "Paramount Theatre": opened as the Majestic in 1915, bought and renamed Paramount by Karl Hoblitzelle in 1930 (item 4)
  5. The Continental Club, "About": opened 1955 as a supper club, 1987 renovation, restored sign photo, oldest continuously running clubs (item 2)
  6. Broken Spoke website: est. 1964, address, currently operating (item 3)
  7. Austin Theatre Alliance, Paramount Theatre: address and current operation (item 4)
  8. Matt's El Rancho website: since 1952, 2613 S. Lamar, open (item 5)
  9. Chuy's, "Austin TX - Barton Springs" location page: 1728 Barton Springs Rd., daily hours, open (item 6)
  10. Chuy's, "Our Story": opened April 16, 1982, in an old barbecue joint on Barton Springs Road (item 6)
  11. Sandy's website: since 1946, address, daily hours (item 7)
  12. Stubb's website: current concerts and restaurant (item 8)
  13. Office of the Texas Governor, Texas Film Commission, "Top Notch": featured in Dazed and Confused, 1993 (item 9)
  14. Visit Austin, "Dazed and Confused Film Locations": Top Notch neon marquee and ordering posts unchanged, operating since 1971 (item 9); Yarborough Branch parking lot hazing scene (item 10)
  15. Austin Public Library, "Yarborough Branch": address and hours (item 10)
  16. Guide to Austin Architecture, "Elephant Room": neon sign at sidewalk level, 315 Congress Ave. (item 11)
  17. Elephant Room website: basement jazz bar since 1991, covers, 21+ (item 11)
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